2006. Video Still.

Scribe is the result of a creative experiment exploring the relationships between texture, movement and sound. Could seemingly disparate sounds, textures and images become unified? We discovered that with a moderate level of consistency between specific movements and sounds, and between particular images and sounds an audio-visual vernacular developed. Analogous to how a child might begin to associate words with meaning, the viewer begins to feel like they understand the conversation, even if they cannot articulate specific audio-visual definitions. Advertising often deploys similar tricks– as we have the desire to assume that simultaneous sounds, images and concepts are interdependent.