do you know her?

Do You Know Her? is an exploration of “female archetypes” that appear in women centered magazines from the 1930s to the present. The semiotics that surround advertisements marketed towards women include: home appliances, detergents, beauty products, personal hygiene products, feminine hygiene products, grocery items, children, household products, wedding rings, pots & pans, and lingerie. The advertisements, originating in printed magazines, layered onto the mannequin, and then onto the window, demonstrates the layered marketing techniques the media/companies use to promote ideas of “ideal womanhood.”

The mannequin acts as an instrument of extraction, to emphasize the body that is imaged again and again. Important to note that the mannequin and the advertisement, the bodies, image the “ideal woman” as “white.” It makes “ideal womanhood” inaccessible to women of color, thereby enforcing a cycle of idealization and struggle to obtain a womanhood that is impossible. “Ideal Womanhood,” then, continues to reinforce ideas of subordination, inadequacy and self doubt and perpetuates the power systems that promote this ideology.

Do You Know Her? Trading Cards.
Do You Know Her?
Trading Cards.
Do You Know Her? Installed at Company Gallery.
Do You Know Her?
Installed at Company Gallery.
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